Which customers should the disruptors in health care target?

In discussing disruptive innovations in health care, we generally focus our attention on the new enabling technologies or the new business models. While the technology and the business model define the disruptive solutions, customers who adopt the innovations are the ones who bring disruption to reality. As we have pointed out, disruptive innovation is the only way to curb skyrocketinghealth care spending. Then, finding the most willing customers for disruption is critical to applying the brakes to this spending crisis.

By: Spencer Nam

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CMS Final Rules Cover the Cost of Bone-Anchored Hearing Devices

The Centers for Medicare and  Medicaid Services (CMS) issued a final rule that codifies the Medicare policy guidance when a device is not subject to the hearing aid exclusion. The rule finalizes that certain auditory implants, including cochlear implants, brain stem implants, and osseointegrated (bone-anchored) implants, do not meet the definition of hearing aids that are excluded from coverage.

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