Things are just a means to an end: New user experiences

We’re at an inflection point in the history of business. Technologies like IoT, big data and machine learning promise to reshape entire industries. According to McKinsey, IoT alone could generate up to $11.1 trillion a year in economic value by 2025. It’s important to emphasize “could” here, because I believe the potential business value of IoT is currently being overshadowed by the focus on devices alone.

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