Heat Mapping Used to Study People’s Gaze Patterns when Using Eye Gaze Technology

Heat mapping, a technology that has been incorporated into some eye gaze devices, is a tool that allows researchers to study and better understand how people view images and videos. When using eye gaze systems, it is possible to set up and utilize these heat maps that collect data on people’s gaze patterns. Understanding the gaze patterns of people not only benefits those interested in advertising but allows researches who work with people that are immobilized to better understand how their clients are using eye gaze. Being able to understand the habits and patterns that are common amongst users would enable researchers and engineers to improve the technology.   

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