Which customers should the disruptors in health care target?

In discussing disruptive innovations in health care, we generally focus our attention on the new enabling technologies or the new business models. While the technology and the business model define the disruptive solutions, customers who adopt the innovations are the ones who bring disruption to reality. As we have pointed out, disruptive innovation is the only way to curb skyrocketinghealth care spending. Then, finding the most willing customers for disruption is critical to applying the brakes to this spending crisis.

By: Spencer Nam

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